"We expect gold sales to be higher by 35 per cent from last year," he added. Higher purchasing power is driving up sales at most of the retail outlets. We are seeing demand for 24 carat gold, especially in bangles and chains," Mumbai-based Oro Jewellers Director (Sales) Avinash Pahuja said. "Consumers are buying gold though prices are higher than last Dhanteras. The gold prices surged in last few trading sessions and today reached to a new peak levels, as retailers preferred silver coins for token buying, ignoring traditional purchases of gold at existing higher levels and weak global trend. "The demand for gold is limited and customers picked silver coins as a token purchase on this festival, which can also be used in pooja on Diwali," he said.
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